Would you prefer your customers to do their research on your website or someone else's? Content marketing is a long-term strategy that provides educational value to your potential customers, so that they choose to get their information through you instead of your competitor.
In the U.S. as of Dec. 2016, 18% of mobile and desktop users employ ad blockers, meaning they won't see traditional ads.
Per dollar spent, content marketing produces 3x more leads than traditional advertising.
We did this video with the Weber County Sheriff's office. It's gotten over 10,000 views so far, and interest in their program has exploded. We were able to use one of our existing social channels to publish the content, which gave it a boost.
This is a more typical example of what ongoing content marketing looks like. The client published this (and many other videos we made for them) on their YouTube channel. Where their content was usually getting less than 100 views, this video got 1,300 in under a month. Our videos consistently outperformed their in-house videos because we understand how to make content that works.
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