Video testimonials are a great way to improve the trust of your customers. Written testimonials are relatively easy to fake. Video testimonials are much less easy to forge. Video testimonials require a significant amount of work and production. They are also much more expensive to produce.
Preparation is the key for creating a good video testimonial. You need to prepare in advance and you will also have to prepare your customer in advance. Give your customer a general idea regarding the kind of information that you want from the testimonial. Write a list of questions that you intend to ask the customers. Give them all of these materials prior to filming. Being on camera can be nerve-wracking for many people, especially if it is their first time. Preparation can help simplify the filming process and allow them to be much more confident throughout filming.
2. Avoid Asking Yes/No Questions
Yes or no questions will not provide adequate information. It is important to pose questions in a way that invites elaboration. In fact, yes and no questions are unlikely to have enough context for the answer to even make sense. Instead of asking: “Do you like our product?” ask “Tell us about your experience with our product.”
3. Encourage the Customer to Restate the Question
Ask your customer to restate the question when they answer. If they restate the question in their answer, there will be adequate context to provide viewers with a thorough understanding of the response. The testimonial will be focused on the customer, not the questioner. The viewers will have no idea what the question being asked was. A complete answer will be necessary in order for the response to make any sense.
Video testimonials significantly help increase your customer’s trust in your product. These testimonials help reassure your customers that your product has all of the benefits that the customer being interviewed claims. To learn more about producing a good video testimonial, contact us at Robin Hood Studios today!