Your Online Foundation
Tuned to Create Conversion
More and more customers are choosing companies without ever leaving Google. And if they do leave Google, there's a good chance it's to go to a listings website like Yelp or Thumbtack - not to your website.
Put Your Best Face Forward
Send the Right Signals
Every day Google and other search engines get better at putting companies and products in front of consumers looking for them. These aggregators become "kingmakers", if you will, by selecting which businesses to present and which to ignore.
The algorithm that determines this is opaque and (presumably) complicated, but there are a few things that we know affects which companies rise to the top:
- Proximity to the customer
- Reviews
- Content
Listings websites and search engines want to list companies who are likely to do the best job.
Statistically, those who upload high quality videos and photos to their profiles are more likely to do good work.
Reach the Customer as Early as Possible
They May Never Get to Your Site
Even if your website ranks on the first page (which is getting harder every day), huge swaths of your customer base will be choosing from a list of companies in the google local listings or on aggregation websites.
You need to find a way to stand out when you're in a lineup with all the other businesses who offer similar services. How can you help your customers understand the difference at a glance?
Content. High quality videos and photos, to be exact. Let them see your workspace, get a feel for your culture, and get to know you a bit.
Having more reviews won't always make the decision. As long as a business has "enough" good reviews, the customer starts looking at other factors.
Reviews are best at establishing that you do your job well, but what about establishing what exactly it is that you do?
Listings & Classified Content Package
How Does It Work?
Each listings service allows you to upload at least one video and ~20 photos. We set aside either a morning or an afternoon to come shoot those assets, then edit them on our end and send the files to you, ready for upload.
Business Video
This can be:
- an office tour (great for dentists, Chiros, etc.),
- an explainer video (great for trades, niche products)
- Mission statement
Business Photos
These can be:
- on the job
- around the office
- personnel
- All of the above
Aerials
When appropriate, we can incorporate aerials into the video and photos of the business.
Sample
Pure Prosthodontics
See the photos by clicking the image below. You will be taken to a google drive folder.
Popular Add-Ons
Add each for a flat rate of $250
Let Robin Hood Studios Enhance Your Listings