Build a Better Website
Get More Results
Pages with videos on them perform better than pages without. Good videos will make them perform even better.
Convert More Traffic
Why Do People Come To Your Site?
This is a serious question, and while it's tempting to just say "to learn about my business" and move on, your website should be purpose-driven.
Are you selling products on your site? Trying to book appointments? Trying to get people to come to your brick-and-mortar store? Getting them to call you?
Whatever the end result is, your site needs to be designed around that goal, and the video content on your website is no different.
This is a must. The last thing you want your website to do is generate more questions.
Give your visitors an obvious (and palatable) "next step" to working with you.
A Well-Oiled Machine
Your Website is Your Digital HQ
This is true in more ways than one, but it can be helpful to look at your website as a digital replacement of your real-world office. What content should go on your Products/Services page? Well, in the real world who would people talk to about that? Probably your sales staff. What are the most common questions and pieces of info that your sales staff goes over during the process? There's your Services page.
What about your Support page? Well, when your customers call in for support, what do they ask about? There's your content.
The "About us" Page? When you go to networking meetings or are meeting people for the first time, what are tidbits they find most interesting? There's your content.
The right video content will make your page more engaging and make you more appealing.
Keeping people on your pages longer and having better conversion rates tells Google you should rank higher in searches.
Website Videos in Utah
How Does It Work?
When people arrive at your website, they are there for a reason. Sometimes they'll just scroll down until they find it, but they'll often try the video at the top of the page. That video needs to give them what they want.
A brand video is much like a product video but it shows the product in its ideal setting being used by your target customer base. These are highly effective in communicating what your brand is all about.
Your business is only as good as your employees, and as you grow, customers will develop relationships with specific members of your team. Making highlight videos of your staff can help new potential customers feel more comfortable reaching out.
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